You can find success with lead generation companies even though it seems a daunting task. The unarguable rule of every business is, “If you’re not growing, you’re dying.” Generating new leads is an obvious must-do if you plan on growing your business, though some business models are less dependent on new leads than others. Finding new, quality leads can be tricky in 2020. Navigating the endless onslaught of salesmen offering their individual versions of marketing services to bring you new leads? That’s a full-time job on it’s own. Below are a few lead generation sources our remodeling company relies on for daily success:
- Angie’s List
Find Success with Lead Generation Companies
We’ve found adhering to the following rules helps make the most of the above platforms:
1. Contact a new lead in under a minute.
Most lead generation platforms send lead information to up to 4 business at once. Research shows that whichever businesses contacts a new lead first has a significantly higher chance of landing the project.
2. Don’t let new leads slip between the cracks.
Ensure you are following up with new leads in a variety of ways. We recommend attempting to connect with the lead at least 12 times before giving up. This can be done in the form of phone calls, emails, or even texts. Before using Projul’s CRM system, Sound Construction saw a ~34% turnaround of leads into scheduled estimates. Now, we are seeing a ~78% turnaround. That is more than twice as efficient in turning new leads into schedule estimates!
3. Consider pausing your lead generation platforms when you have leads scheduled more than a week out in advance.
We have found that our Seattle clientele would rather schedule estimates sooner with another company than wait a week to schedule with ours – despite having glowing reviews and a fantastic online presence. We save time, money, and frustrations by pausing all new inbound leads for a day or two when our estimators are booked out for more than a week.
4. Under promise and over deliver.
Communicate a half-hour to an hour window for arrival, and be there within the first few minutes. Tell your customer to expect your bid within one to two business days, then send the estimate no later than the next day. Don’t make commitments that you have no intention or ability to keep. Everything you do and say will be compared with a competitor bidding on the same project. Projul’s CRM and task management systems can help your scheduler make important notes, helping keep track of promises made and expectations set prior to your arrival. This will help you ensure things don’t slip between the cracks.
I’ve worked with a variety of remodeling companies to know that any company willing to adopt these rules can easily double their closing ratios. By utilizing Projul’s ability to keep you organized and on top of all the small details, you can begin outpricing your competitors while still maintaining significantly higher sales ratios.