Partner Spotlight: Builder Lead Marketing

Most home builders start out the same way. You do good work, past clients tell their friends, and the next job shows up. Referrals are the best leads you’ll ever get.

The problem is that referrals don’t scale on demand. They dry up when the market slows, they come in when you’re already booked, and they rarely bring in the exact projects you want more of. Builders who want steady, predictable growth eventually need a way to get found by buyers who have never heard of them.

That’s the problem Builder Lead Marketing solves. The team has been helping companies grow since 2012, when its legacy agency was founded, and today works with home builders and modular home manufacturers. They’re also members of the National Association of Home Builders (NAHB). They recently won Best Builder Website in HBRA’s HOBI Awards, which recognize excellence in the building industry. We’re proud to welcome them as a Projul partner.

“We were so proud to receive this award as it was for both design and SEO for our client Design Build Modular’s website. While a beautiful website is a great start, builders also need to be found online so SEO and AI search is also incredibly important.”

— Mary Anglade, Builder Lead Marketing

Growth programs built around how buyers find a builder

Builder Lead Marketing organizes its work into Builder Growth Programs, three stages that match where a builder is today:

1. Foundations: getting found by buyers in your market.
2. Momentum: generating steady demand and new inquiries.
3. Market Leader: converting more of those buyers into signed contracts.

Across those stages they handle website design and development, SEO and local SEO, Google Business Profile, Google and Meta ads, social media, email marketing and automation, landing pages and lead magnets, reviews, a CRM, and analytics that show which marketing is paying off.

Builders who don’t need a full program can also hire them for one-off projects, like a new website or a single campaign, without a monthly commitment.

They also cover newer ground, including AI search: making sure a builder shows up when buyers ask ChatGPT and other AI assistants for recommendations, not just when they search Google.

Free resources for builders

You don’t have to hire them to learn from them. Builder Lead Marketing runs The Builder Lead Podcast, hosts webinars, and offers Nail It Academy, a free learning resource on builder marketing. All of it is on builderleadmarketing.com.

Signs it’s time to bring in a builder marketing partner

Not every builder needs an agency. But a few patterns usually mean your marketing has hit the limit of what you can do on nights and weekends:

• Almost all your work comes from referrals, and a slow quarter leaves your schedule with gaps you can’t fill.
• Your website gets visits but few inquiries, or you’re not sure how many people find you online at all.
• You’re spending on ads or listings without knowing which ones lead to signed contracts.
• You want more of a specific kind of project, like custom homes, ADUs or a new community, and referrals keep bringing you something else.

If two or more of those sound familiar, a team that only works with builders can usually get further, faster, than a general marketing firm.

Why we partnered

Projul and Builder Lead Marketing serve the same builders from two sides of the same job. Builder Lead Marketing helps buyers find you and reach out. Projul takes it from there, with one place to track every lead, send estimates, run the schedule, keep buyers informed and get paid.

When both sides work well, more of the leads you pay for turn into signed contracts, and more of those buyers become your next five-star review and referral. That’s the kind of growth we both want for the builders we serve.

“At Builder Lead Marketing, we help builders generate more qualified leads and grow their businesses. Projul helps them manage those projects more efficiently. It’s a natural partnership, and we’re excited to work together in this new partnership to help builders succeed.”

— Mary Anglade, Builder Lead Marketing

Learn more

If you’re a builder who wants a steadier pipeline than referrals alone can give you, visit Builder Lead Marketing to explore their growth programs, listen to The Builder Lead Podcast, or start with Nail It Academy. You can also see their Projul partner profile, including a complimentary Digital Marketing Growth Review for Projul customers.

And if your leads need a better home once they come in, see how Projul works.